Founder & Managing Director
Jelena Đaković
Jelena founded Libra with a clear vision: to offer every client a personalised approach and tailor-made solutions shaped around their specific needs.
We are a multidisciplinary team of strategists, marketers, designers, sales professionals and hospitality experts, combining different perspectives and specialist skills. We believe the strongest work happens when strategy, creativity, commercial thinking and execution come together.
Jelena founded Libra with a clear vision: to offer every client a personalised approach and tailor-made solutions shaped around their specific needs.
Our hospitality marketing expert. With over a decade of experience in the industry, Jelena combines a deep understanding of hotels with strategic thinking and a strong creative instinct to build brands that stand out and perform.
A skilled creative professional with a strong eye for design, storytelling and visual communication, bringing ideas to life across brands, campaigns and digital platforms.
Our senior business development and hospitality consultant, bringing over 30 years of industry experience and the same passion and curiosity to every new project.
With a strong understanding of clients and their needs, Maja connects strategy, communication and execution to keep every project moving in the right direction.
With a background in applied arts, Dragana combines creative thinking, a strong visual sense and practical design skills to bring ideas to life across a wide range of projects.
Kristina combines strong organisational skills, attention to detail and a keen understanding of client needs, keeping communication clear and projects moving smoothly from brief to delivery.
With a background in television journalism, Danica combines storytelling, copywriting and audience insight to create relevant content that helps brands connect with people.
Organised, reliable and always ready to help, Iva supports the team across daily tasks and projects, helping everything run smoothly behind the scenes.
Zorana brings a strong eye for branding and visual identity, creating distinctive design across logos, packaging, campaigns and digital touchpoints.
With a strong eye for design and a passion for digital experiences, Jana creates thoughtful, intuitive web solutions while staying closely connected to evolving trends and best practices.
With over 20 years of marketing experience across global companies, Ivan specialises in user experience and project management, with a particular interest in the gaming industry.
Life is like riding a bicycle. To keep your balance, you must keep moving.Albert Einstein